Lead management
A single, searchable view of every lead with custom fields, stages, sub-stages, tags and a complete activity timeline.
- Excel import with validation
- Saved views & quick filters
- Duplicate detection
Sales execution CRM for growing teams
Capture every lead. Close more deals.
Custin brings your leads, sales team, calls and follow-ups into one place. Capture enquiries from every source, route them to the right person, call from your phone in one click and let automations handle the next step — whatever you sell.
Click-to-call with automatic logging
Fully customisable pipeline
Built for field & inside sales
One CRM, configured for how your business sells
- Real estate
- Education
- Financial services
- Healthcare
- Insurance
- Automotive
- Travel
- B2B services
The platform
Everything your sales team needs, in one place
From the moment a lead arrives to the day it converts — capture, assign, call, follow up, measure and repeat.
Click-to-call & call tracking
Click any number and your phone dials. Incoming, outgoing and missed calls are logged against the right lead automatically.
- Caller ID for known leads
- Post-call notes & follow-ups
- Calls per rep reporting
Sales automation
Design workflows visually with triggers, conditions, waits and actions — and let them run for every lead.
- Round-robin & territory distribution
- Auto tasks, emails & stage moves
- Time-based follow-ups
Forms & processes
Guide reps through the right steps with dynamic forms: conditional fields, multi-step processes and stage changes with reasons.
- Disposition & task-completion forms
- Required fields by stage
- No-code form builder
Field force & attendance
Know who is working and where. Reps check in and out from web or phone, with location, before they start.
- Location-stamped attendance
- Missed check-out tracking
- Per-role check-in rules
Marketing campaigns
Send targeted email campaigns to any segment of your leads, built from the same filters your team already uses.
- Reusable templates
- Batched sending
- One-click unsubscribe
Lead locking & ownership
Protect your pipeline: lock leads to an owner or team, flag duplicates already shared with a partner, and record every hand-off.
- Configured to each client's need
- Owner transfer history
- Partner & channel tracking
Roles, access & data masking
Decide exactly who sees what. Mask phone numbers and emails by role while still letting reps call — every reveal is audited.
- Own, team or company data scope
- Field-level permissions
- Full audit log
Reports & analytics
See source performance, stage movement, conversion, calls and team productivity for any date range, and export to CSV.
- Custom date ranges
- Breakdown by any field
- Dashboards per user
Lead capture
Every enquiry lands in one list
Stop losing leads across spreadsheets, chat groups and inboxes. Custin gathers them in one place, catches duplicates and hands each one to the right person in seconds.
- Web forms, imports, walk-ins, referrals and partners
- Source tracked on every lead
- Instant assignment by rules you define
Automation
Follow-ups that happen on their own
Draw the process once and Custin runs it for every lead — who gets it, what happens next, and when to check back.
- If / else branches, waits, tasks and emails
- Triggers on new leads, stage changes, calls and tasks
- Round-robin, load-balanced or territory distribution
Custin mobile app
Your team's phone becomes part of the CRM
The Custin Android app keeps sales reps productive on the road and in the office, and keeps the CRM in sync with real conversations.
- Click to call — click a number on the website and the phone dials it within seconds.
- Automatic call logging with duration and outcome.
- Check in & out, today's tasks, stage changes and notes on the go.
- Leads with quick filters and a dial pad with caller ID.
Pipeline & analytics
Know exactly where every deal stands
Build the stages your business actually uses, capture the reason for every move, and see where leads stall — by source, team or rep.
- Stages and sub-stages tailored to your process
- Activity timeline with exact date and time
- Stage movement and conversion reports
Industries
Configured for the way your industry sells
Custom fields, stages, forms and automations mean one platform adapts to very different sales processes.
Real estate
Site-visit follow-ups, broker and channel partners, project-wise pipelines and lead locking.
Education
Enquiry to admission tracking, counsellor calling, document stages and partner institutions.
Financial services & loans
Application stages, document collection, branch routing and masked customer data.
Insurance
Renewal follow-ups, agent distribution, policy stages and call-based selling.
Healthcare & clinics
Patient enquiries, appointment follow-ups and treatment-plan pipelines.
Automotive
Test-drive requests, showroom walk-ins, dealer routing and quick follow-up calls.
Travel & hospitality
Package enquiries, quote follow-ups and seasonal campaign outreach.
B2B & services
Account pipelines, proposals, field sales visits and team performance.
Why Custin
Built for teams that live on the phone and in the field
Fast to adopt
A clean interface reps actually use, on web and Android.
No-code configuration
Fields, stages, forms, roles and automations — set up without developers.
Your data, protected
Role-based data scopes, field masking and a complete audit trail.
Grows with you
Features like lead locking are configured per client need, and new capabilities are added as your process evolves.
Get started
Up and running in a day
No long implementation project. Bring your existing leads and your team can start calling the same afternoon.
Configure your pipeline
Set up stages, lead sources, custom fields and forms for your business.
Import your leads
Upload your Excel sheet. Custin validates every row and flags duplicates.
Add your team
Create users with roles, teams, data access and check-in rules.
Install the app
Share the download link. Reps sign in with their CRM login and start calling.
Ready to sell smarter?
Your CRM lives at crm.custin.in. Sign in on the web, or install the Android app and log in with the same email and password.
FAQ
Frequently asked questions
Which industries can use Custin?
Any business that works with leads and a sales team — real estate, education, financial services, insurance, healthcare, automotive, travel, B2B services and more. Fields, stages, forms and automations are all configurable.
Where do I log in?
Go to crm.custin.in and sign in with the email and password your administrator created. Forgot it? Use "Forgot password" on the login page.
How do I install the Android app?
Open crm.custin.in/get-app on your phone, download the app and allow installing from your browser when Android asks. Then sign in with your CRM login and allow the phone permissions.
Why isn't the app on the Google Play Store?
Google Play only allows call-log access for default dialler apps. To track calls automatically, the Custin app is installed directly from your CRM instead.
Can reps call leads whose numbers are masked?
Yes. The number goes straight to the phone's dialler without being shown in the CRM, so customer data stays private while your team keeps calling.
Can Custin be customised for our process?
Yes. Lead locking, stages, forms, roles and automations are configured to each client's needs, and new capabilities can be added as your process grows.